Debenhams has established a working relationship with Segura to explore innovative methods of production tracking across its apparel brands.
Segura is proud to announce a new partnership with iconic British department store chain Debenhams, which will utilise Segura’s production tracking technologies across its packaging supply chain in order to improve efficiency and transparency.
Debenhams, a leading international brand with a proud British heritage, was named Multichannel Retailer of the Year in 2012. The high street retailer offers customers a wide range of clothing, footwear and accessory concessions such as top designer label Ted Baker. Debenhams also invests in British design through its own exclusive Designers at Debenhams range, which includes designers Henry Holland, Betty Jackson, Julien Macdonald and Matthew Williamson.
The company's multinational, multichannel presence makes supply chain management a key issue for the brand. Debenhams is the 11th biggest UK online retailer and is available online in 70 countries in total. Segura Systems production tracking technology will help Debenhams to monitor transparency in its global supply chains across various ranges.
Segura is an independent technology house that creates production tracking solutions for the global apparel sector and other retail industries. Based in Loughborough, UK, the company is committed to developing systems that place control of the global supply chain back into the hands of retailers, using expertise gained within the apparel industry.
Debenhams is a leading international, multi-channel brand which trades out of 240 stores across 28 countries. Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions. For more information, contact Senior PR Manager Paula Figgett at 0207 529 0236.