BRAND IMAGE AND REPUTATION
Through mitigating supply chain risks, preventing supply chain disruptions and managing legislative compliance, you are protecting your business' image and reputation and with the rise in today's conscious consumer, this is incredibly important. Research by Julia Hartmann and Sabine Benoit suggests that consumers do not differentiate between members of the supply chain when it comes to poor supplier behaviours. Instead, they hold the focal firm responsible for everything that occurs in the supply chain and this could result in bad word-of-mouth or even boycotting in some cases.