Conscious Consumerism in a World of Fast Fashion

  • Written by Laura Wheatley
  • Published on 3 October 2019
  • Blogs

The last few years have seen a growth in the number of retailers creating sustainability strategies and publishing their supplier lists – a direct correlation to the rise of conscious consumerism.

More and more people are now asking: where did my clothes come from? They want to know where their clothes were manufactured, the processes that took place, the materials that were used and the conditions experienced by the garment workers.

The clothing industry is the second largest polluter in the world. It consumes the equivalent of 32 million Olympic swimming pools of water each year. In Cambodia, worker’s wages equate to approximately 50 cents per day. It’s not that fashion’s all bad -  the fashion industry contributed £32bn billion to the UK economy last year and supported 890,000 jobs. But consumers are increasingly concerned over the effect that the fashion industry is having on people and the planet. We've written about how supply chain management can help consumers with a conscience and the near decade-long push towards revolutionising the industry in this blog.

And here we’ve taken a look at how we can all help the fashion industry to become more sustainable – without too much effort!

Resist the urge to buy

Looking after your clothes is the easiest way to prevent the need to buy new ones. Whether it’s checking the care label or rotating your wardrobe, making your clothes last longer helps the environment as well as saving you a few extra pounds. When you do buy, buy items that can go with any outfit – plain colours and simple patterns – and then jazz them up with the occasional clothing or accessory treats. 

Re-use and recycle

We know that it’s not always easy to resist the urge to buy new clothes. Recycling or re-selling clothes is one way of being more sustainable. That formal outfit that you’ve only worn once could be given to a charity shop or sold online through a second-hand retailer. This way, your unloved item isn’t sitting in the back of your wardrobe or being dumped in a landfill!

This works the other way too – don’t forget that when you’re looking for clothes, you could find the perfect item in your local charity shop. 

Shop ethical

Why not buy clothes that are sustainable? Long gone are the days when “sustainable fashion” could be translated to “plain and drab”. Not only are there plenty of retailers who are solely dedicated to creating sustainable fashion but most high street stores and luxury fashion brands also produce sustainable clothing lines. Our Segura Customers are all showing their committments to corporate social responsibility, and brands like H&M’s Conscious Collection or ASOS’s Eco Edit are flagship lines.

You can also take a look at Fashion Revolution's Fashion Transparency Index to understand more about 250 top fashion brands - their social and environmental policies, practices and impacts, in their operations and supply chain.

For consumers, a few small changes can add up to a big difference, and for retailers and fashion brands, there is a growing commercial advantage to being a leader in supply chain transparency. Read more about the commercial benefits of effective supply chain management here.




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